引入 MZ 一代所兴趣的元素，
主创设计：Mr. Iron Kim(金铁俊)
Lotte Alley was renovated as an underground parking lot, which was later designed and transformed by APEX design team to inject young energy into the space.
Recently, HDG Indonesia has carried out the design and construction of the new spaces of the Lotte Alley, located on the LG Lotte Shopping Avenue Floor,inSouth Jakarta, Indonesia. The 2190 ㎡ space consists of an outdoor ambiance illusion, combining features that exist on the street in Korea and Japan, in the form of a downtown restaurant and stores, allowing the customer to experience fresh and new experiences withing an open and offline indoor space. Inspired by the wave of Korean and Japanese culture becoming very popular in Indonesia, the shopping alley carries visual andInstagramableJapanese and Korean concepts and aesthetics, guaranteeing each visitor to enjoy a unique and memorable experience.
The design of the Lotte Alley aims to create a ‘mind mark’ for consumer experience, providing not only a shopping and dining area but also cultural and lifestyle immersion, bringing Korean and Japanese street vibes in one location, from the entrance to the exit at the back, including the signboards, bicycle props, public telephones, traffic lights, and the streets. The Market expectation is aimed at groups such as families, teenagers and children, by creating interesting temporary 2d, 3d and digital interactive art installations as a marketing strategy to attracting more people and to boost average sales.
The Lotte Alley, inspired by the famous footpaths in Korea, immerge the customers into a different atmosphere within a few steps inside the commercial space, into a new sequence of spaces. As one enters the Lotte Alley area, visitors are greeted by a bus stop area, with chairs and a route board, aesthetically reflecting the bus stop scene of popular k-dramas.
The project sought to enable a continuation of the shopping malls original character which was based on exclusive materials and a hospitable atmosphere, translated into a new and contemporary materiality, transporting each individual to a whole new and exclusive shopping destination. This, in combination with the great spaciousness, gives a unique and pleasant ambience for the user, with the use of intense colours, powerful accentuations, applied to create a vivid image.
The project, seeking to provide an overall experience through exquisite design, offering a wide range of dining venues and high-end boutiques. The shops retain their individuality through acting as theatrical openings in the wall whilst the restaurants transcend these lines and flow naturally into the shared spaces, aesthetically translated to appear a typical and traditional stores from Korea, including food stalls, tent shops, convenience stores, maximizing shopping, gastronomic, work and leisure experiences.
Clean, fresh, flexible, the Lotte Alley mall is always full of fresh merged experience and events. Multiple decorative items and accessories also contribute to create this immersive experience for the visitors. From asphalt-looking pathways, Japanese red public telephones, pedestrian crossings and traffic lights, bicycles and other iconic element of the Japanese and Korean environments, the resulting space portrays an aesthetically pleasing design with unique logo signage andtenant backgrounds.
The Lotte Alley, inspired by the famous footpaths in Korea, immerge the customers into a different atmosphere within a few steps inside the commercial space, into a new sequence of spaces. As one enters the Lotte Alley area, visitors are greeted by a bus stop area, with chairs and a route board, aesthetically reflecting the bus stop scene of popular k-dramas. The green bus stop seat area is completed with bend mirrors, bus routes, bus schedules, seats, and pedestrian crossings encouraging the full immersion of character upon entrance.
The interior of the mall is also highlighted by installation and artwork throughout the space, collaborating with current hype brands, cafés and famous pop-up booths, to create artworks and various promotional items. From interactive light installations, immersive digital art, periodic upgrades of graphic billboards, and sculptural installation, customers are aroused with curiosity, even from a distance, transforming every corner into a potential photo zone, and allowing visitors to forget that they are walking in the mall.